Sarah Jessica Parker Unveils Stash

Sarah Jessica Parker describes her new “genderless” fragrance, Stash ($50), done with IFF, as “sexy and addictive,” and chose the name Stash “because the fragrance came to resemble a precious stone—something you have to stash away because it’s so valuable.” The aroma? Parker says it’s a “teeny bit of cognac, a teeny bit of leather, a teeny bit of body odor.” Inspired by an apothecary glass, the bottle is topped with a satin black and gold rimmed cap with twisted black twine and a gold medallion seal. The name of the fragrance is written in gold on a ripped piece of black gaffer tape, and signed with the designer’s iconic initials—SJP.

Stay tuned for more on this exciting packaging design project.